About one-third of elementary public school students in the Philippines suffer from head lice-related problems. Head lice infestation or pediculosis can cause severe itchiness and infection of the scalp, but this could be the least of these children’s worries; the social stigma associated with having kuto can leave lasting psychological damage on both children and their parents.
A survey of communities visited by the Licealiz caravan last year found that 47% of respondents from Visayas and 76% of respondents from Mindanao said that their children were bullied and teased for having head lice, causing some of them to miss school to avoid their peers. The parents, on the other hand, feel incompetent and embarrassed for being unable to prevent head lice from infesting their children.
In response to this, Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo launched Nationwide Oplan Alis Kuto as a part of its Kilusang Kontra Kuto effort … READ MORE